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This web page graphics.northumbria.ac.uk had the following in the homepage, "Northumbria Graphics are responsible for the design and production of all University publications." We saw that the website stated " This encompasses everything from the University prospectuses, annual reports, brochures and course literature to leaflets, posters and business stationery." It also said " We also design and produce everything from banners and display stands to vehicle livery and promotional merchandise. For more information on the services offered to university schools and service departments, please click on the link below." The header had northumbria university as the highest ranking optimized keyword. It is followed by NU, university, and uk university which isn't as ranked as highly as northumbria university. The next words graphics.northumbria.ac.uk used was uk. university of northumbria was included but will not be understood by search parsers.